Header bidding

Headerbidding revolutionizes how publishers manage ad inventory, enabling real-time competition for ad space among multiple demand partners. Experience streamlined ad operations and improved yield with our cutting-edge header bidding service.

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Get the right ad, for the highest price

Header bidding is an advanced programmatic technique that allows publishers to offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers. This process helps publishers maximize their revenue by allowing them to receive bids from multiple demand sources at the same time, rather than in a sequential waterfall setup.

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Challenges

Primary challenges for publishers

Streamline your publishing with our easy-to-follow method, designed for maximum efficiency and success.

Low ad yield

Publishers are always out and about looking for the primary setup for their inventory, and often revenue plays a major role. Working only with a set of advertisers and perhaps a single large demand source will not satisfy the revenue requirements a publisher might have.

Access to high-level demand

As a publisher, big or small, the entry level requirements for accounts with the largest high-level demand sources are almost never achievable. Without the data to prove that you are worthwhile their time, getting access is almost impossible.

Inefficient setup

Standard or waterfall mechanisms for programmatic or traditional digital advertising are time-consuming, come with delays in ad rendering and generally bring users’ experiences down. Publishers are looking for efficient and rapid ad rendering that keeps visitors on the page or app.

Advantages

Revolutionionize revenue with key strategies

Keep your digital inventory intact, stay ahead of your revenue advantages.

Pipeline optimization

Ad setup overview and data insights are great with header bidding. Publishers can control the way direct sold ads and programmatic advertising systems compete with eachother, enroll A/B testing, pull data insights on spending and buy rates in a way not possible before.

Timeout management

In their core, publishers are truly in charge of their digital inventory. Controlling timeout for certain bidders lets publishers choose which bidders under which circumstances to be granted a certain time to respond with an ad. As a way of yielding, this pushes revenue numbers up another notch.

Incorporated ad sales

By merging publisher’s own ad sales and the programmatic advertising through header bidding, publishers are seeing substantial revenue increases. By letting the two camps compete against each other in real-time, you show advertisers that your digital inventory is worth paying a high price for.

Why choose us

Why choose Holid’s header bidding service?

Our header bidding wrapper solution allows publishers to instantly open their ad inventory to bids from multiple demand partners in real-time.

Access to a broader range of demand partners

Holid has made publishers able to connect with the largest demand partners and get high-paying ads through our header bidding technology, without you having to do the heavy lifting.

Maximized ad inventory utilization and yield optimization

We make sure to take your inventory seriously, as it should, and consequently analyze your traffic and provide tips and tools to you so that the most revenue possible is generated.

Greater transparency and control over ad placements

With multiple ad formats and revenue possibilities, you show the types of ads that you want to show. We provide data insights and tips along the way to give you the optimization tools that you need.

Reporting on a daily basis

Understand your inventory’s delivery on a daily basis in our reporting tool and unlock possibilities that you didn’t think were possible.

“Header bidding can take time to set up and get optimized to a good revenue-level and low page speed. Using Holid’s aggregated optimized setup for sites and app-publishers, you’ll receive a tailored setup for your inventory, allowing you to focus on content creation.”

How it works

Our simple method for your header bidding journey

Get yourself involved in the latest advancements for publisher monetization

Sign-up & integration

Register quickly and seamlessly integrate ad codes with your site or app, enabling immediate access to the suite of tools that you need for efficient ad operations.

Compliance with laws & regulations

You get the full compliance tools needed for handling consents for users in the different geographical locations your users are coming from, which further increases revenue with advertisers.

Optimization strategies

We have compiled a few tools in the platform that gives you the possibility to increase your revenue even more. For example to map key-values to your inventory for contextual advertising, unlocking ad-blocked traffic, automatic ads.txt updates and handling and Google analytics 4 connection.

Tips for revenue optimization

Based on your traffic data coming from Google analytics 4, we are providing you valuable insights that comes with action points, so that you can actively work to increase your revenue with practical tips.

FAQ

Answers at your fingertip with our FAQ

At Holid, we leverage niche technologies in the advertising industry to offer a comprehensive solution to publishers.

Insights

Latest blog articles and news highlights

Discover expert insights, feature updates, and industry news to help you monetize smarter and stay ahead in digital publishing