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Holid.io provides seamless access to the worlds leading Adtech. We help over 500 publishers worldwide grow their revenue by giving access to millions of advertisers and the most effective technology to manage ads and user growth.
Is Setting a Floor Price Good for Revenue?
Written by: Bjorn Eriksson Tag: Marketing April 03, 2023 Programmatic advertising has transformed the digital marketing world, allowing businesses to connect with their audience through highly targeted ads. Holid, as a leader in this field, is dedicated to helping clients enhance their ad revenue. A key consideration in this realm is the concept of a… Continue reading Is Setting a Floor Price Good for Revenue?
Why and How does ad revenue vary depending on season?
Written by: Bjorn Eriksson Tag: Marketing April 02, 2023 Ad revenue, especially from programmatic advertising, is subject to seasonal variations influenced by consumer behavior and market demand. Understanding these fluctuations is crucial for publishers and advertisers alike. Typically, the holiday season sees a surge in advertising demand, which paradoxically might decrease during the holidays themselves… Continue reading Why and How does ad revenue vary depending on season?