[Guide] Website monetization – How to monetize your website in 2023

Monetizing a website is a common goal among site owners. Whether you run a blog, an online store, an educational platform, or a news portal, there are various strategies available to generate revenue from your online property. Different monetization methods cater to various business models, with each offering distinct advantages. Understanding these methods equips website owners with the flexibility to choose the most fitting monetization strategy.

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What monetization method should I use?

Choosing the right method to monetize a website is not merely about optimizing revenue but also about enhancing user experience and maintaining the integrity of your content. The chosen strategy must align with your audience’s preferences and the nature of your content, ensuring that it adds value, or at least keeping the status quo, rather than detracting from the user experience.

A well-chosen monetization strategy can yield a steady stream of income and can potentially scale as your website grows. Conversely, an ill-suited strategy may not only result in disappointing revenue but can also alienate users, hinder growth, and undermine the long-term potential of your website.

To aid in this crucial decision-making process, the following step-by-step guide provides a systematic approach to understanding, evaluating, and selecting the right website monetization method for your specific needs and circumstances.

Step 1: Understand your audience

To identify the best way to monetize your website, you must first understand your audience. Use analytic tools to get insights into your website’s demographic, their interests, the type of content they engage with the most, and their online behavior. This will give you a better understanding of what kind of products, services, or content your audience might be willing to pay for or engage with. Here is a list of a few methods by which you can find out more about your audience:

  • Google Analytic: GA is a free, powerful tool that provides extensive data about your website visitors, including their demographics (like age and gender), interests, geographic location, behavior on your site (like which pages they visit and how long they stay), and the devices they use to access your site. Google Analytics also gives you insights into how people find your site (for example, through search engines, social media, or direct visits), which can be helpful in understanding your audience’s online behavior.
  • Social media insights: If you have social media accounts associated with your website, they can be a rich source of audience data. Platforms like Facebook, Twitter, and Instagram all offer built-in analytics tools that provide information about your followers and their interactions with your content.
  • Surveys and feedback forms: While analytics tools can provide a wealth of quantitative data, sometimes there’s no substitute for directly asking your audience what they think. You can use tools like Google Forms or SurveyMonkey to create surveys or feedback forms and embed them on your website or share them with your audience.
  • Website comments and emails: Don’t overlook these as they can provide qualitative insights into what your audience is interested in, their questions, challenges, and what they value about your content.
  • Heatmaps: Tools like Crazy Egg or Hotjar can provide visual representations of how visitors interact with your website – where they click, how far they scroll, and so forth. This can be useful for understanding what elements of your site attract attention and engagement.

Step 2: Evaluate your content

Different types of content lend themselves to different monetization strategies. For example, a blog might be well-suited for affiliate marketing and sponsored content, while a news site might benefit more from digital advertising. A site offering specialized knowledge or exclusive content may find success with a subscription or membership model.

Step 3: Consider your traffic

The volume and source of your traffic can also impact your choice of monetization. If you have a large amount of traffic, strategies like advertising or affiliate marketing could be successful. However, if your site has a smaller, more niche audience, a subscription model or even an e-commerce approach might be more appropriate.

Step 4: Assess your resources

Some monetization strategies require more time and effort than others. For example, managing an online store or creating exclusive content for members can be time-consuming. If you have limited resources, simpler strategies like digital advertising or affiliate marketing might be a better fit.

Step 5: Experiment and monitor

You might not get your monetization strategy right the first time. Be prepared to experiment with different methods, monitor their success, and adjust accordingly. Always keep an eye on your revenue, but also on metrics like user engagement and site traffic, which can be indicators of long-term success.

Step 6: Seek professional guidance

If you’re unsure or overwhelmed by the various options, consider seeking the advice of an expert. They can provide personalized guidance based on your website’s specific characteristics and help manage the implementation and optimization of your chosen strategies.

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5 ways to monetize your website

It’s important to note that successful website monetization often involves a combination of these methods. Experimenting and diversifying your income streams can help create a more stable revenue base. Learn more how to make money from your website and about the various advantages and disadvantages of the different methods described below.


Digital advertising

One of the most prevalent website monetization methods is digital advertising. The principle is simple: brands pay to showcase their products or services on your website. There are various models within this method, including:

  1. Cost per Click (CPC) : In this model, you earn revenue each time a visitor clicks on an advertisement displayed on your website.
  2. Cost per Impression (CPM): Here, you are paid per thousand views of the advertisement on your site, regardless of whether visitors click on the ad or not.

How to get started with digital advertising

  1. Choose the type of advertising model that best suits your website and audience, either Cost per Click (CPC) or Cost per Impression (CPM).
  2. Join an advertising network that can connect you to advertisers, for example
  3. Implement the ad code on your site. This will allow the network to display ads and track performance.
  4. Continuously monitor and optimize ad performance. Experiment with ad placement, sizes, and formats to increase engagement and revenue.

Affiliate Marketing

Affiliate marketing involves partnering with businesses to promote their products or services on your website. You earn a commission each time a visitor completes a purchase through your referral links. Numerous affiliate programs cater to different sectors, enabling you to select those that best suit your audience’s interests.

How to get started with affiliate marketing

  1. Identify products or services that align with your website’s content and audience interests.
  2. Join relevant affiliate programs (like Amazon Affiliates, CJ Affiliate, etc.) that offer these products or services.
  3. Incorporate affiliate links into your content. This can be done in blog posts, reviews, product comparisons, email newsletters, etc.
  4. Promote your affiliate content to drive traffic and increase the chances of conversions. Keep track of what types of content drive the most conversions to optimize your efforts.

Sponsored Content

With sponsored content, brands pay you to publish posts related to their products or services. This can be a potent monetization method, particularly if your website has a dedicated and engaged audience. However, transparency is key: it’s crucial to disclose to your readers that the content is sponsored to not break any laws, as well as keep their trust.

How to get started with sponsored content

  1. Identify brands or businesses that align with your website’s niche and audience.
  2. Reach out to potential sponsors and negotiate terms, including content topics, formats, and compensation.
  3. Create and publish sponsored content, ensuring you adhere to the agreed-upon terms and disclose to your audience that the content is sponsored.
  4. Monitor the performance of your sponsored content to provide feedback and reports to your sponsors.

Subscriptions and Memberships

If your website offers unique, high-value content, you might consider implementing a subscription or membership model. Visitors pay a recurring fee for access to exclusive content, services, or products. This model can provide a reliable income stream, although it requires consistent delivery of value to subscribers to maintain their interest and loyalty.

How to get started with subscriptions and memberships

  1. Identify content, services, or products that are unique and high-value, that you can offer exclusively to subscribers.
  2. Set up a subscription or membership system on your website, with clear pricing and benefits for subscribers.
  3. Promote your subscription or membership offer to your audience, emphasizing the exclusive benefits they’ll receive.
  4. Consistently deliver high-quality content or services to retain subscribers and encourage renewals.

E-commerce and Online Stores

E-commerce and Online Stores: Selling products directly from your website can be a profitable monetization strategy, particularly for websites focused on specific niches where tailored products or services can be offered.

How to set up an online store

  1. Identify products or services that are relevant to your website’s content and your audience’s interests.
  2. Set up an e-commerce platform on your website. Many website builders have this feature, or you can use a dedicated e-commerce platform like Shopify.
  3. Promote your online store to your audience, emphasizing the benefits and relevance of your products or services.
  4. Monitor sales and customer feedback to continuously improve your product offering and customer service.

The best way to monetize your website in 2023

The online landscape in 2023 offers a plethora of opportunities, but the one method that has gained substantial prominence and success is digital advertising, in other words, monetizing your website with ads. Most, if not all, websites can use it, it is often very lucrative, and also one of the easiest ways to monetize your website. However, managing this process afterwards to optimize the results can be a bit more complex, and this is where website monetization platforms like Holid come into play.

Website monetization platforms act as intermediaries between advertisers and website owners, making it simpler for you to sell ad space and make money from your website. They handle the often complex procedures of ad placement, bidding, targeting, and tracking – so you won’t have to. As such, they’ve become a leading method for website monetization in 2023, providing a hassle-free, efficient, and optimized approach to digital advertising.

What is a website monetization platform?

Website monetization is the process of earning money from a website through various means, including advertising. One way for website owners to monetize their websites is by using a website monetization platform to sell ad space. A website monetization platform is a service that connects advertisers with website owners, allowing the latter to display ads on their website and earn money for each impression or click. These platforms typically work by inserting a piece of code into the website, which displays the ads and tracks the impressions and clicks.

How much can you earn?

Use our calculator to see how much Holid can make you earn from your website:

Visitors per month

500 000

Page views per visit


Ads per page


Traffic Value

Revenue / month


Revenue / year


Estimated revenues are a guide and assume a reasonably competitive setup.

How does a website monetization platform work in practice?

A website monetization platform for ads works by connecting advertisers with website owners, allowing the latter to display ads on their website and earn money for each impression or click. The platform typically works by inserting a piece of code, known as an ad tag or ad script, into the website. This code is responsible for displaying the ads and tracking the impressions and/or clicks. This is what is referred to as programmatic advertising. The process for how a website monetization platform sell ads on your website by programmatic advertising can be divided into four steps:

  1. When a visitor loads a webpage that contains the ad tag, the ad server associated with the monetization platform sends a request to ad exchanges, supply-side platforms (SSP) , and demand-side platforms (DDS).
  2. The ad server analyzes the request and compares it to the targeting criteria set by the advertiser, such as the type of website, geographic location, and the visitor’s interests. If the visitor meets the targeting criteria, the ad exchange, SSP, or DSP sends a bid, indicating the amount the advertiser is willing to pay for the ad impression.
  3. The highest bidder is selected and the ad is sent to the ad server, which then sends it to the visitor’s browser. The ad is displayed on the webpage, and the ad tag tracks the impression and records it in the monetization platform’s reporting system.
  4. The monetization to the website owner can happen in multiple ways, the most common ones being either impressions (viewing the ad) or clicks that send the visitor to the advertiser’s landing page. The monetization platform then credits the website owner’s account with the amount earned from the click or impression.

In addition to displaying ads, many website monetization platforms also offer additional monetization options, such as sponsored content and affiliate marketing. These options work in a similar way, with the platform inserting a piece of code into the website that tracks the impressions or clicks and credits the website owner’s account accordingly.

Advantages of monetizing your website with ads using a website monetization platform

Using a website monetization platform to monetize your website with ads offers a range of advantages compared to traditional alternatives, helping publishers take on new heights of monetization:

  • Convenience: Website monetization platforms provide an easy and convenient way for website owners to monetize their traffic. Instead of having to find and negotiate with individual advertisers, website owners can simply sign up for a monetization platform and start earning money right away.
  • Targeting options: Monetization platforms can offer advanced targeting options, allowing website owners to choose the types of advertisers and ads that are displayed on their website. This can be especially useful for niche websites that cater to a specific audience, as it allows them to target ads that are more relevant to their visitors.
  • Reporting and analytics: Website monetization platforms can provide detailed reporting and analytics, allowing website owners to track their earnings and understand the performance of their ads. This can help website owners optimize their ad strategy and increase their earnings.
  • Simplified payment process: Website monetization platforms typically handle the payment process for website owners, making it easy for them to receive their earnings. Many platforms also offer various payment options, such as direct deposit or check.

Overall, website monetization platforms provide a convenient and effective way for website owners to earn money through advertising. By offering a range of advertising and targeting options, these platforms can help website owners maximize their earnings while still providing a positive user experience for their visitors.

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Monetize your website with Holid

Holid works differently from other website monetization websites. We believe in the strength of niched technologies of programmatic advertising which we utilize to provide a full, best in class service monetization solution to publishers. Contact us to learn how we can help you monetize your website, or use our
revenue calculator
to learn how much revenue your website can generate.

Why choose Holid’s website monetization platform?

  • Simplicity: A large portion of the required administration that is usually required to get started with a website monetization platform is removed with Holid.
  • Complete solution: We provide complete tailored solutions, helping you from start to end to monetize your website in the best way possible.
  • High level of automation: Automatization reduces our need for administration, allowing us to focus on developing your ad revenue and our systems.
  • Optimization of ads/platforms: We continuously evaluate what ads are performing the best and pick the best advertisers of high quality for your specific website.
  • Best adtech: Holid utilize the same type of industry leading technology to that of large media companies.
  • Accessible customer support: We are always available to you, answering your questions and optimizing your website and monetization solution.
  • Wide network: By continuously screening the best SSPs, we can pick out the best advertisers for your website’s niche and needs.

FAQ – Website monetization

There are numerous ways to monetize your website such as affiliate marketing, sponsored content, or selling ad space – which has risen in popularity significantly in the last few years. What options you should opt for will depend on various factors including: target audience, the type of content you publish, and the goals you have for your website. It is generally a good idea to test different monetization options to see which ones work best for your website. This can involve trying different ad formats, placements, and targeting options to see which ones generate the most revenue.

To monetize your website, you’ll need to sign up for a program or service that allows you to display ads on your site and earn money from clicks or impressions. Here are some steps you can follow to get your website monetized:

  • Choose a monetization method: Decide which method of monetization you want to use, such as Google AdSense, a website monetization platform, direct advertising, or affiliate marketing.
  • Sign up for an account: If you’re using AdSense or a website monetization platform, you’ll need to sign up for an account and follow the instructions for adding ads to your website. If you’re using direct advertising or affiliate marketing, you’ll need to identify potential advertisers or affiliate programs and sign up to participate.
  • Add the ad code to your website: Once you’ve signed up for an account, you’ll receive a piece of code that you’ll need to add to your website to display the ads. This code can usually be added to the header or footer of your site, or within the body of individual pages or posts.
  • Monitor your earnings: Once you’ve added the ad code to your website, you can start earning money from clicks or impressions. It’s important to monitor your earnings and adjust the ad strategy as needed to optimize your revenue.

It’s also a good idea to consider the user experience when adding ads to your site. Excessive or intrusive ads can drive visitors away, so it’s important to strike a balance between monetization and providing a positive experience for your users.

To monetize your website with a monetization platform, you’ll need to follow these steps:

  • Pick a monetization platform: There are numerous monetization platforms available. Research the platforms to find one that suits your needs and goals.
  • Sign up for an account: Once you’ve chosen a monetization platform, sign up for an account and follow the instructions for setting up your account and adding ads to your website.
  • Add the ad code to your website: The monetization platform will provide you with a piece of code that you’ll need to add to your website to display the ads. This code can usually be added to the header or footer of your site, or within the body of individual pages or posts.
  • Monitor your earnings: It’s important to monitor your earnings and adjust your ad strategy as needed to optimize your revenue.

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