Author: holidio
Is Setting a Floor Price Good for Revenue?
Programmatic advertising has revolutionized the digital marketing landscape, enabling businesses to reach their target audience with highly personalized and relevant ads. As a leading provider of programmatic advertising solutions, Holid is committed to helping our clients optimize their ad revenue. One strategy that businesses often consider when managing their ad inventory is setting a floor… Continue reading Is Setting a Floor Price Good for Revenue?
Why and How does ad revenue vary depending on season?
Ad revenue from programmatic advertising can vary depending on season due to changes in consumer behavior and the demand for advertising space during different times of the year. For example, leading up to the holiday season, there may be an increase in demand for advertising space as retailers ramp up their holiday marketing campaigns, but… Continue reading Why and How does ad revenue vary depending on season?